Madeleine Woon is a senior copywriter, brand strategist and editor currently based in Amsterdam.
You can find her work in many online and print publications — like Harper’s Bazaar (Australia), T: New York Times Style Magazine, ELLE, Marie Claire, RUSSH, Oyster, Par Femme, The Wine Zine and Vice — where she writes sharp and contemporary personal essays, interviews and features across fashion, food, beauty, music and travel.
Beyond editorial, her work as a copywriter and brand strategist sees her fuse empathetic, strategic and creative thinking to help emerging brands find their voice and established ones to raise theirs. Her latest clients include New Balance, Tommy Hilfiger, adidas, Stella McCartney, De L’Europe, Nike, Dermalogica, Rituals, David Jones and ZitSticka.
She also co-launched NOMS — a food platform where she’s free to do what she loves most: chatting with smart and spirited people working within the food and wine worlds. You’re likely to get a rapid-fire response if you reach out to her here.
You can find her work in many online and print publications — like Harper’s Bazaar (Australia), T: New York Times Style Magazine, ELLE, Marie Claire, RUSSH, Oyster, Par Femme, The Wine Zine and Vice — where she writes sharp and contemporary personal essays, interviews and features across fashion, food, beauty, music and travel.
Beyond editorial, her work as a copywriter and brand strategist sees her fuse empathetic, strategic and creative thinking to help emerging brands find their voice and established ones to raise theirs. Her latest clients include New Balance, Tommy Hilfiger, adidas, Stella McCartney, De L’Europe, Nike, Dermalogica, Rituals, David Jones and ZitSticka.
She also co-launched NOMS — a food platform where she’s free to do what she loves most: chatting with smart and spirited people working within the food and wine worlds. You’re likely to get a rapid-fire response if you reach out to her here.





















